These days, it's becoming more and more important to have an online presence, even in an industry like child care. We determined that new and existing customers were increasingly searching for daycare service online, and we realized it was time to shift our focus from yellow pages to web pages. McKinleyKids.com is a quick, convenient place to find our McKinley Early Childhood Center and All About Children locations and to learn about what sets us apart in the child care industry.
When we moved our daycare location in Canton, we knew it would be important to provide an easy way for existing customers to find us. On our new location page, we added a single input box for the customer's address. Just enter an address, click 'Get Directions from Google Maps', and you instantly have turn-by-turn directions to our new location!
To help guide users through the process of learning about our services and joining our daycare family, we added a guided, step-by-step process. The steps help users quickly navigate the site to find the closest location, learn about the benefits of joining, and connect with our staff.